Acquisition Sources

Demo data

Where visitors come from, and what that implies about how ready they are to engage.

Sessions by channel — trailing 30 days
2,340 total sessions across 5 channels
LinkedIn Direct
44%
Organic Search
24%
Direct / Unknown
17%
Referral
10%
Twitter / X
5%

Channel analysis

LinkedIn Direct
1,03044% of sessions
High quality
Visitors arrive pre-qualified from a post or profile visit, so they activate and stay longer.
Organic Search
56124% of sessions
High quality, compounding
Intent-driven and it compounds — older articles keep earning search traffic without extra effort.
Direct / Unknown
39817% of sessions
Mixed — brand recall
Mostly people who already know the portfolio exists — a rough proxy for recall, not a channel to grow directly.
Referral
23410% of sessions
Medium — word of mouth
Small but high-signal — a link from someone else's site is the strongest form of validation here.
Twitter / X
1175% of sessions
Low — low investment
A minor channel by design — not worth investing beyond repurposing existing content.