Analytics

Demo data

A worked example of how I’d think about a funnel, OKRs and channel mix — made-up numbers, built to show the thinking rather than report a real result.

North Star Metric

Engaged Portfolio Sessions — sessions where the visitor reads an article or explores the experience section

847sessions / 30d

+18%vs last month

Engagement Trends

Sessions, activations and return visits by month

Explore by section

AARRR Funnel

Acquisition → Activation → Retention → Referral → Conversion. See where the funnel converts and where it leaks.

55% activation

from first touch

OKR Scorecard

Quarterly objectives with measurable key results. Transparent progress tracking against goals that actually matter.

70% avg progress

across 6 KRs

Acquisition

Channel breakdown revealing which distribution surfaces are working and where the next growth lever sits.

LinkedIn #1

44% of sessions

Content Performance

Which pages hold attention and generate shares. Quality of engagement by content type and depth.

7m avg on Playground

highest time-on-page