AARRR Funnel
Demo dataAcquisition → Activation → Retention → Referral → Revenue, applied to this portfolio.
Full funnel — trailing 30 days
Volume at each stage, conversion from the stage before it
55% activation rate33% retention rate21% referral rate38% conversion rate
Stage-by-stage breakdown
Acquisition
2,340Top of funnel
Everyone who lands on the portfolio, from any channel.
LinkedIn drives most of it, with organic search building alongside as articles get indexed.
Activation
1,28755% from previous stage
Visitors who go beyond the homepage — an article, the API Playground, the Experience page.
Above a typical B2B SaaS benchmark, so the content mostly matches what LinkedIn visitors expect.
Retention
42333% from previous stage
Activated visitors who come back within 30 days.
Likely recruiters revisiting after a first pass — a decent showing for a site with no reason to return regularly.
Referral
8921% from previous stage
Visitors who share the portfolio or its content.
One article accounts for most of the shares, which says it's about making sharing easier, not writing more.
Conversion
3438% from previous stage
Visitors who take a conversion action — book a call, connect, or message.
The conversion rate here is fine; the constraint is volume further up the funnel, not the close.