Articles
Thoughts on product, AI, and building things that matter.
PM Craft6 May 2026
Designing for the Person You Are, Not the Person You Think You Should Be
Most products are designed for idealised users who behave exactly as intended. Real users pile clothes on chairs, drop keys on tables and quit onboarding flows. The clutter is not a failure. It is the design brief.
8 min read
AI & Product1 May 2026
Beyond the Vibe: Why Serious Builders Need to Understand Their Stack
Vibe coding has opened software development to a new wave of non-engineers. But building on AI-generated code you do not understand is becoming a measurable liability. Here is where to start fixing that.
8 min read
Regulation & Policy22 Apr 2026
The EU AI Act Is a Product Problem, Not a Legal One
The EU AI Act is in force and applies to any product reaching EU users — including teams based in the UK. Here's what product managers need to know by role, deadline and domain.
14 min read
PM Craft8 Apr 2026
Backlog Politics (Part II): Govern the Backlog, Don't Just Manage It
The antidote to backlog politics isn't a better scoring formula — it's governance. Outcome metrics, a North Star and transparent prioritisation criteria won't remove the argument. They'll just put it on record, and that changes everything about how the argument gets made.
6 min read
PM Craft18 Mar 2026
Backlog Politics (Part I): The Backlog is a Political Artifact
The backlog is treated like a rational artefact. It isn't. It's a political artifact that reflects who has power, whose problems get solved and whose don't. The sooner PMs accept that, the sooner they can do something about it.
8 min read
PM Craft11 Mar 2026
Mt. Stupid is in your launch metrics
The Dunning-Kruger curve isn't just a behavioural quirk. It's the shape of nearly every product launch. AI has compressed it into a few months, and PMs who only read the front of the curve keep getting caught out by what comes next.
7 min read
Strategy19 Feb 2026
The Build vs Buy Decision Nobody Makes Properly
Every generation of enterprise software forces the same question. Generative AI hasn't settled it. It's made it harder, stranger and far more consequential — especially once you ask what you're actually building or buying.
12 min read
Strategy22 Jan 2026
The Shape of SaaS: A Morphological Operating System for Revenue Businesses
Thirty metrics won't tell you what kind of business you're running. A single shape might. This is a hypothesis I've been developing — that SaaS businesses can be read as geometric forms whose imbalances surface bottlenecks faster than any dashboard.
9 min read
Regulation & Policy3 Jun 2025
Your Cookie Banner Is Probably Illegal (And That's a Product Problem)
The ICO has spent eighteen months signalling that 'Reject All' must be as easy as 'Accept All'. Most UK websites still ignore this. The reason isn't legal complexity. It's that nobody on the product team owns the banner.
5 min read